12 weeks · Live · Taught by Deepak Kanakaraju (Digital Deepak)
Full-Stack Marketer is an in-depth, 12-week programme where you learn content, SEO, social media, ads, email, funnels, analytics and AI as one connected system, and build a working marketing engine for a real business while you learn.
The problem
Here's how most people learn digital marketing. A YouTube video on SEO. A free course on Meta Ads. A certificate from somewhere. Then three reels telling you everything you learned last month is dead.
You end up knowing a lot of buttons. You don't end up knowing marketing.
So the ads go to a page that doesn't convert. The posts get likes and no leads. In an interview, someone asks, "If you had ₹50,000 to grow this business, where would you start?" and your mind goes quiet.
That isn't a talent problem. Nobody showed you how the pieces connect. SEO without content has nothing to rank. Ads without a funnel burn money. Content without trust gets applause, not sales. Marketing is a system, and you've been learning it as a list.
Now add AI. Anyone can produce a blog post or an ad in ten seconds, so the button-pushing part of marketing is getting cheaper every month. What's getting more valuable is the person who knows what to build, why, and in what order.
This programme is how you become that person.
The framework
Deepak has taught one idea since his first webinar on it in 2016. It's now his book, Deep Marketing, and it fits on one line:
Every tactic you've ever learned fits somewhere in CATT. Once you see it, you stop asking "Should I do SEO or Instagram?" and start asking "Which stage is broken?" That second question is what separates a marketer from someone who knows marketing tools.
Full-Stack Marketer follows CATT across twelve weeks, in four phases. By Week 12 you won't just have learned the system. You'll have built one.
Why it's different
You pick one business (yours, your family's, a local shop's or a client's) and build its complete marketing system over twelve weeks. You finish with a working engine and a case study, not a folder of notes.
Deepak teaches live, answers questions, and takes apart real work from the cohort on screen, so you learn from everyone's mistakes, not only your own.
Each week ends with something to build, and a mentor tells you what to fix. Most courses skip this part because it's expensive. It's also the part that makes you good.
Not a token "AI week". Every module shows how to use AI to research, write, design, analyse and automate, and where it quietly gets things wrong.
Fit
who want a real skill, and a portfolio that proves it, instead of another certificate.
who know one channel well and want to understand the whole system, so they can lead instead of just execute.
who are tired of depending on agencies they can't evaluate and want to run their own marketing with confidence.
who want to sell outcomes instead of hours, and price accordingly.
Curriculum
Four phases. Twelve modules. One project that grows every week.
Phase 1: Content (build the foundation) · Weeks 1–3
Rhythm
Monday
The week's module unlocks, with short recorded lessons (about two hours in all), templates and AI prompts.
[Wednesday, 8 PM IST]
A 90-minute live session with Deepak: teaching, questions and live teardowns of students' work.
[Saturday, 11 AM IST]
Mentor office hours, for when you're stuck.
Sunday
Your build is due. Feedback comes back within [48 hours].
Toolkit
Outcomes
A working marketing system for a real business: website, content, SEO, ads, email, funnel and dashboard.
A portfolio case study that shows what you built and what happened.
Hands-on experience with the tools employers and clients actually ask about.
A way of thinking that outlasts every algorithm change: find the broken stage, fix it, measure it.
A network of people who did the work alongside you.
Your trainer
2008
In digital marketing since
₹0 crore
a month in Google Ads, managed at Practo
0M+
Monthly page views on BikeAdvice, his first startup
[XX,000+]
Students taught
Deepak didn't learn marketing in order to teach it. He learned it by doing it, and started teaching once he'd seen what actually works.
His first startup, the motorcycle publication BikeAdvice, became India's No. 1 motorcycle blog, with over a lakh followers and a million-plus page views a month, and he exited it in 2012. He then worked as a digital marketing manager at startups including Exotel, Practo, Instamojo, Razorpay and MoEngage, and at Practo he ran a Google Ads budget of ₹1 crore a month.
In 2013 he started DigitalDeepak.com, which has been ranked among India's top 10 digital marketing blogs. He co-founded PixelTrack, an agency whose clients included HDFC Bank, YourStory and Mercedes-Benz; launched the edtech platform LearnToday; and ran the 12-week Digital Deepak Internship Program, which this programme builds on.
He's a TEDx speaker and has written columns for Entrepreneur and YourStory. He wrote Edge of Sanity, a book for entrepreneurs, and Deep Marketing, the first book of a trilogy that continues with Deep Offers and Deep Selling. Today he also runs Alpha Club, an application-only mastermind where experts build their marketing, offers and sales with him.
Everything he teaches rests on one idea from Deep Marketing: marketing is teaching. That's why he teaches this programme himself, live, every week.
Results
[Testimonial 1: name, photo, role, city, and one specific result with a number]
[Testimonial 2: same format, ideally a career switcher]
[Testimonial 3: same format, ideally a business owner]
What's included
Your investment
[₹XX,XXX]
one-time payment
[or X monthly instalments of ₹X,XXX]
Compare it with what not knowing costs: an agency you can't evaluate, an ad budget spent on guesses, a career stuck at execution.
Each cohort is capped at [N] people, so every assignment gets real feedback.
Join, attend the first two live sessions and submit your first two builds. If you don't think this is the most practical marketing training you've taken, email us before Week 3 begins and we'll refund every rupee. We ask for the work because it's the only fair way to judge a programme like this.
FAQ
I've watched digital marketing change every year for nearly two decades. Platforms rise and fall, algorithms flip, and now AI writes the first draft of almost everything. What hasn't changed once is the logic underneath: pick a niche, teach through content, earn attention, build trust, then make an offer.
That logic is what I teach in these twelve weeks, along with every tool you need to act on it. The tools will change again next year. You'll know what to do with the new ones.
If you're ready for twelve weeks of real work, apply below. I'll see you at the first live session.
— Deepak
P.S. Not sure you're ready? Read the curriculum again and find the week that makes you most nervous. That's usually the week you need most.